HEAVY METAL BIKER JEWELRY EXPANDS INTO GENERAL FASHION JEWELRY MARKET

Stainless Steel provides affordable option in economy of skyrocketing silver and gold prices

Angelina Jolie and Johnny Depp wearing skull jewelry? A retired M.D. purchasing a skull ring with thrill from a Florida retailer, Atocha Treasure Jewelry? That’s right. Heavy Metal jewelry has become increasingly popular in the fashion world as it continues its appeal to the biker and rocker subcultures.

The history of Heavy Metal Jewelry tells us that sporting its symbols is often a statement of rebellion, but is also a statement of power and is meant to represent an attitude of freedom and independence – like the feeling of riding that motorcycle through the wind without boundaries. In addition, historians indicate that the skull symbol is not meant to represent death, but rather the undying soul and afterlife. This has long been interpreted from the use of the image in the Middle Ages to depict fertility of life, and by images of winged skulls on graves representing the deceased’s soul rising to heaven.

With the ever-rising cost of gold and silver, the use of stainless steel offers the opportunity for those without enough wealth to obtain pieces of this jewelry, whether rings, bracelets, necklaces, or pendants, to purchase such items in stainless steel without the high cost. Bikers should be excited to have this low cost alternative.

Since families, retirees, older women, weekend professionals, etc. have begun forming biker groups and riding for vacations, the appeal of heavy metal, and particularly biker jewelry, has greatly broadened its market. Stainless steel products will allow these new middle-class bikers to round out their sport with traditional biker symbols.

Kenny Miller, of Atocha Treasure Jewelry, has been manufacturing sterling silver coin replicas and 14k jewelry for 25 years in Estero, Florida. He began in 1985 by producing replicas of the coins that Mel Fisher, a well-known American treasure hunter, discovered in the sunken Spanish galleon, Senora de Atocha, off the coast of Key West, Florida. Knowing that most people could not afford to buy any of the $400 million worth of gold and silver coins being sold by Fisher, Atocha Treasure Jewelry began producing sterling silver replicas for a much lower cost. Miller’s company served a large market for these precisely produced coins, as well as jewelry, for this 25 years.

To further his markets in need of inexpensive products, Miller is now producing stainless steel heavy metal biker jewelry for wholesale and individual use. So again, Atocha Treasure Jewelry is providing an affordable product, this time for bikers, rockers and other persons of the “born to be wild” self-definition.

Miller creates and crafts his jewelry with use of a scanning and milling machine, also known as a CAD/CAM. By this process, the item of jewelry is designed by computer software or scanned in 3D to a special printer with a milling spindle, which actually cuts the design sent from the computer. The system results in absolute precision and infinite variation, allowing a more desirable appearance to some than handmade versions. This system, substituting for handcrafting, also reduces cost, despite the fact that each piece of jewelry is individually produced.

Atocha Treasure Company LLC is excited to pursue its new venture and meet the needs of the heavy metal community.

Atocha Treasure Company LLC was founded in 1985 to provide consumers with a wide choice of sterling silver replications and gold jewelry, and now including heavy metal biker stainless steel jewelry. The new website, http://www.skullbonesjewelry.com, offers a complete catalogue of products, company information and ordering access.

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